your connection to the international market.
WHO ARE WE
The NoN Project — short for Now or Never — is an independent media agency
driven by a team with over 150 years of combined experience in media, strategy, and
international planning. Our five founding partners form a multicultural team built on
agility, transparency, and passion.
We craft end-to-end solutions across traditional, digital, and programmatic channels.
Powered by our Data Hub — connected to 170+ partners in 90 markets — we turn
insights into smarter strategies that connect brands and audiences worldwide.
The NoN Project isn’t just another agency. Many wait for the perfect moment —
we create it.
WHO ARE WE
The NoN Project —short for Now or Never— is an independent media agency driven by a team with 150 years of combined experience in media, strategy, and international planning.
Our five founding partners, all experts in international campaigns, form a multicultural team built around agility, transparency, and passion.
We craft end-to-end solutions across traditional ATL channels as well as digital, building in local market nuances.
The NoN Project is not just another agency
Many wait for the perfect moment to come. We believe in creating it.
WANT TO KNOW MORE ABOUT US?
WHAT WE DO
We facilitate growth abroad, giving your brands access to local market experts.
We act as your growth partner outside your home market, helping agencies say yes to every global brief, and helping advertisers expand internationally without limits.
We help brands grow beyond their home market by handling their global media and insights requests through one unified, reliable point of contact.
Independent agency: Delivering end-to-end media solutions across traditional, digital, and programmatic channels.
Founding partners with 150+ years of combined global agency experience.
Multicultural team built on transparency, adaptability, and results. We create crafted media plans.
Strategic footprint in 90+ markets with local expertise and partnerships.
Proprietary Data Hub providing deep consumer insights and media performance analysis.
We don’t wait for the perfect moment—we create it.
Exclusive network of strategic alliances in over 90 markets. International coordination. Local expertise and negotiation
Exclusive network of strategic alliances in over 90 markets. International coordination. Local expertise and negotiation
International market data + attribution
International market data + attribution
Centralisation of international invoicing; currencies and local legislation
Centralisation of international invoicing; currencies and local legislation
Hone Lab is NoN Project’s proprietary international data hub.
It provides immediate access to local research and audience tools in over 90 markets,
It provides immediate access to local research and audience tools in over 90 markets.
Beyond activating campaigns across 90+ markets, we support advertisers and agencies with in-depth analysis of their brand and competitors, media landscapes, and target audience behaviour in every market.
–>SERVICES
· Maximise your scale HONE Lab operates as a seamless extension of your strategy team, turning complex, fragmented multi-market data into a single, clean currency.
WE´RE GLOBAL
WHAT YOU’LL GET
One team, one point of contact, and full visibility of who’s working on your business. No white-labelled surprises.
HOW WE DO IT
170+ partners across 90+ markets, built over 20 years, giving you direct access to local specialists, media owners and market-specific partnerships, from OOH to regional publishers and broadcasters.
drop us
a line
CONTACT US
STALK US
LOCATION
Madrid, Spain
meet our team:
amelia gonzalez
Founding Partner / Client Services:
“Total dedication to my clients, guiding them step by step through international waters.”
bEN oAKLEY
Founding Partner / Business Development & Data Strategy:
“Agency and brand collaborations lead to global commercial partnerships and revenue growth.”
mALELE sanz
Founding Partner / Business Development & Client Services:
“30 years experience building a unique network of independent agencies in 90+ markets.”
Founding Partner / Research & Data Insight:
Every good strategy starts with truly understanding the data.”
Carmen burgos
Founding Partner / Admin and Finance:
“A long track record enables us to ensure reliability in every administrative procedure and to earn the trust of our clients.”
