your connection to the international market.
QUIÉNES SOMOS
The NoN Project — abreviatura de Now or Never — es una agencia de medios independiente.
driven by a team with over 150 years of combined experience in media, strategy, and
planificación internacional. Nuestros cinco socios fundadores forman un equipo multicultural basado en
agilidad, transparencia y pasión.
Creamos soluciones integrales en canales tradicionales, digitales y programáticos.
Impulsados por nuestro Data Hub —conectado a más de 170 socios en 90 mercados— transformamos
los insights en estrategias más inteligentes que conectan marcas y audiencias en todo el mundo.
The NoN Project no es simplemente otra agencia.Muchos esperan el momento perfecto —
nosotros lo creamos.
QUIÉNES SOMOS
The NoN Project —short for Now or Never— is an independent media agency driven by a team with 150 years of combined experience in media, strategy, and international planning.
Our five founding partners, all experts in international campaigns, form a multicultural team built around agility, transparency, and passion.
We craft end-to-end solutions across traditional ATL channels as well as digital, building in local market nuances.
The NoN Project is not just another agency
Many wait for the perfect moment to come. We believe in creating it.
WANT TO KNOW MORE ABOUT US?
QUÉ HACEMOS
We facilitate growth abroad, giving your brands access to local market experts.
We act as your growth partner outside your home market, helping agencies say yes to every global brief, and helping advertisers expand internationally without limits.
We help brands grow beyond their home market by handling their global media and insights requests through one unified, reliable point of contact.
Agencia independiente: ofrecemos soluciones integrales de medios en canales tradicionales, digitales y programáticos.
Founding partners with 150+ years of combined global agency experience.
Multicultural team built on transparency, adaptability, and results. We create crafted media plans.
Strategic footprint in 90+ markets with local expertise and partnerships.
Centro de datos propio que ofrece información profunda sobre los consumidores y análisis del rendimiento de los medios.
No esperamos el momento perfecto: lo creamos.
Red exclusiva de alianzas estratégicas en más de 90 mercados. Coordinación internacional. Experiencia y negociación local.
Red exclusiva de alianzas estratégicas en más de 90 mercados. Coordinación internacional. Experiencia y negociación local.
Datos de mercado internacionales + atribución.
Datos de mercado internacionales + atribución.
Centralización de la facturación internacional; divisas y legislación local.
Centralización de la facturación internacional; divisas y legislación local.
Hone Lab is NoN Project’s proprietary international data hub.
It provides immediate access to local research and audience tools in over 90 markets,
It provides immediate access to local research and audience tools in over 90 markets.
Beyond activating campaigns across 90+ markets, we support advertisers and agencies with in-depth analysis of their brand and competitors, media landscapes, and target audience behaviour in every market.
–>SERVICES
· Maximise your scale HONE Lab operates as a seamless extension of your strategy team, turning complex, fragmented multi-market data into a single, clean currency.
SOMOS GLOBALES
WHAT YOU’LL GET
One team, one point of contact, and full visibility of who’s working on your business. No white-labelled surprises.
HOW WE DO IT
170+ partners across 90+ markets, built over 20 years, giving you direct access to local specialists, media owners and market-specific partnerships, from OOH to regional publishers and broadcasters.
drop us
a line
CONTACT US
STALK US
LOCATION
Madrid, Spain
meet our team:
amelia gonzalez
Founding Partner / Client Services:
“Total dedication to my clients, guiding them step by step through international waters.”
bEN oAKLEY
Founding Partner / Business Development & Data Strategy:
“Agency and brand collaborations lead to global commercial partnerships and revenue growth.”
mALELE sanz
Founding Partner / Business Development & Client Services:
“30 years experience building a unique network of independent agencies in 90+ markets.”
Founding Partner / Research & Data Insight:
Every good strategy starts with truly understanding the data.”
Carmen burgos
Founding Partner / Admin and Finance:
“A long track record enables us to ensure reliability in every administrative procedure and to earn the trust of our clients.”
